This privacy policy is intended to inform users of the website:

• • - About how their personal data is collected. Personal data is considered any information allowing the identification of a user.
  • - This may include: their full name, postal or email address, location, or IP address (non-exhaustive list);
  • - About the rights they have regarding this data;
  • - About the person responsible for processing the personal data collected and processed;
  • - About the recipients of this personal data;
  • - About the site's cookie policy.

This policy supplements the legal notices and the General Terms of Use available to users at the following link: http://primeanalytics.fr/cgu.

In accordance with Article 5 of European Regulation 2016/679, personal data must be:

• • - Processed lawfully, fairly, and transparently concerning the data subject;
  • - Collected for specified, explicit, and legitimate purposes (see Article 3.1 below) and not further processed in a manner incompatible with these purposes;
  • - Adequate, relevant, and limited to what is necessary for the purposes for which they are processed;
  • - Accurate and, where necessary, kept up to date. Every reasonable step must be taken to ensure that personal data that is inaccurate, in relation to the purposes for which it is processed, is erased or rectified without delay;
  • - Retained in a form that permits identification of data subjects for no longer than is necessary for the purposes for which they are processed;
  • - Processed in a manner that ensures appropriate security of the collected data, including protection against unauthorized or unlawful processing and against accidental loss, destruction, or damage, using appropriate technical or organizational measures.
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Processing is only lawful if, and to the extent that, at least one of the following conditions is met:

• • - The data subject has given consent to the processing of their personal data for one or more specific purposes;
  • - Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the data subject's request prior to entering into a contract;
  • - Processing is necessary for compliance with a legal obligation to which the data controller is subject;
  • - Processing is necessary to protect the vital interests of the data subject or another natural person;
  • - Processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the data controller;
  • - Processing is necessary for the legitimate interests pursued by the data controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject requiring protection of personal data, particularly where the data subject is a child.

The collection and processing of this data meets the following purposes:

• • • • - Managing client and user accounts.
      • - Sending newsletters and marketing communications (subject to consent).
      • - Managing training and event registrations.
      • - Website improvement and visit analysis (Google Analytics).
      • - Customer support and assistance.

• When you use our site, thefollowing data is automatically collected:
• - Contact or registration forms.
• - Training and event registration forms.
• - Cookies and analytical tools.
• - Customer support system.

Data is stored securely for the following durations:

• • - Prospect data: 3 years after the last contact.
  • - Client data: 10 years after the end of the contractual relationship.
  • - Accounting and legal data: 10 years.
  • - Cookies: 13 months.
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• The company may retain certain personal data beyond the periods mentioned above to comply with legal or regulatory obligations.

• • - CRM and commercial management: PipeDrive.
  • - Emailing and newsletters: Mailchimp.
  • - Performance analysis: Google Analytics.
  • - Hosting and maintenance: Webflow.
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All transfers comply with GDPR, with application of standard contractual clauses if necessary.

The site uses three types of cookies:

• - Essential cookies: Ensure the website functions properly.

• - Analytical cookies: Measure audience and analyze performance (Google Analytics).

• - Marketing cookies: Track interactions with emails and campaigns (Mailchimp).

Users may accept or refuse these cookies via a consent banner.

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Cookies are kept for a period of 13 months.

Users have the following rights under the GDPR:

• - Right of access, rectification, and erasure of data (Articles 15, 16, 17 GDPR);

• - Right to data portability (article 20 of the RGPD);
• - Right to restriction (article 18 of the RGPD) and opposition to processing (article 21 of the RGPD);
• - Right not to be subject to a decision based solely on automated processing;
• - Right to determine the fate of their data after death;
• - Right to lodge a complaint with the competent supervisory authority (Article 77 GDPR).

To exercise these rights, users may email dpo@primeanalytics.fr‍

The website owner reserves the right to modify this policy at any time to ensure compliance with applicable laws. Any modifications will not affect prior purchases made on the site, which remain subject to the policy in effect at the time of purchase and as accepted by the user when validating the purchase.

Users are encouraged to review this policy each time they use our services, without formal notification being required.

This policy was updated on 17/02/2025.